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Knowing the Difference Between Open Communications and Too Much Information
As a PR professional, it’s odd to be on the receiving end of a media pitch. Last January, I blogged about ArmyStrongStories as part of a discussion on letting go of control to let social media work in...
View ArticleHarnessing the Disruptive Power of the Tribe
Following my last blog post, I have been thinking about online tribes and how the tribal nature of social media, and wondering if online tribes really have that much power. One of my clients refers to...
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How Social Media Really Makes Workers More Productive
If you follow social media trends while you surf the Web, then you will have noted that one of the biggest topics on social media sites is, naturally, the effectiveness of social media. I spotted an...
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Operator? Get Me Long Distance!
I am a baby boomer, which means I was born long before e-mail, the Internet, and the Web. I was even born before the advent of touch-tone phones and answering machines – when I was a child my parents...
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Hiding Behind the Anonymity of the Web
My recent blog post about marketing professional who have lost the art of picking up the phone resonated with a lot of my peers on LinkedIn. A number of seasoned PR pros noted that the younger...
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Facebook, Daughter of the Revolution
A few months ago I cited a New Yorker article by Malcolm Gladwell entitled “Small Change” where he noted that Twitter and social media is really a “weak-tie” phenomenon and that it lacks the close...
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Why Editors Are Losing their Taste for PR Spam
Not long ago, I wrote a blog post about the lost art of telephone pitching, which received a lot of comment from a number of my peers on LinkedIn. Every PR professional has something to say about this...
View ArticleBuilding Social Media Buzz–Blogging and Beyond
Social Media Strategies – Blog to Broadcast View more presentations from TWoolf. This is the presentation I delivered today before the Northern California Business Marketing Association Branding...
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What If You Launched a Social Network and Nobody Came???
I am sure you have heard the old adage from the peacenik sixties, “What if you held a war and no one showed up?” My mind came up with a variation on that theme over the past few weeks as I have been...
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Engage! Social Media Works for You When You “Keep it Real”
Social networking is more art than science. I try to instruct my clients in social networking techniques,and some have a natural affinity for it while others are, shall we say, socially awkward. Using...
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